Having seen so many wonderful black-owned businesses being highlighted last weekend on social media, for the first #BlackPoundDay, I have realised how much control we as consumers have over how and where we spend our money. We can and should choose to support those brands who are actively anti-racist and wave goodbye to those who are not, but more importantly we should support the black-owned economy above all else, by using our power of the purse to make much-needed change.
The culture of trend shopping is damaging. Not only does it perpetuate inequalities within society but is extremely detrimental to our planet and those working along supply chains. If COVID-19 has highlighted anything, it is that as consumers we have become more conscious of what we buy, as we are faced with a change in our everyday priorities and lifestyles. Only shopping for essentials has shown us that prioritising needs over wants for the first time in decades is actually not that difficult. However, the fact that it’s taken a global pandemic to highlight this, only shows the importance of this message: trend culture is harmful to people and the planet.
Being aware of alternatives to the high street has certainly made me more conscientious when purchasing clothes. I’d figured I’d write up a few ideas of how I am attempting to become more sustainable and yet still allow myself to enjoy shopping and fashion, whilst having a wardrobe to be proud of.